Chairté - Psikoloji vakti

In a pioneering initiative with Charité, funded by the Charité Foundation as part of their 'Science x Media' initiative, we produced a groundbreaking talk show format. This project was uniquely designed to resonate with the first-generation migrant community in Germany. Hosted by Dilek Üsük and Psychiatrist Meryam Schouler-Ocak, the show explores the sensitive topic of depression through discussions in Turkish. Our aim was to connect meaningfully with the audience, encouraging them to seek psychological help more readily by reducing cultural and linguistic barriers.

Our challenge was multifaceted. Producing the show entirely in Turkish presented unique linguistic and cultural considerations. Additionally, we were operating with a lean team. Despite these constraints, our objective was ambitious: to film and produce four episodes within a tight four-week schedule, along with creating twelve additional cutdowns for social media platforms.

To enhance the visual appeal and audience engagement, we crafted custom graphics for the intro and outro segments. We also provided subtitles for the Reels, ensuring accessibility and wider reach. This project demanded not only efficiency and creativity from our team but also a profound understanding of cultural nuances, essential for making a meaningful impact within the community.